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We're here to help families plan with confidence — by empowering the funeral professionals who serve them.
For Families
Families want to plan ahead. They need guidance, education, and time to build trust online before they are ready to talk or meet with anyone.
For Funeral Homes
Funeral homes want to help families plan ahead. But funeral professionals should not have to choose between serving families and chasing digital leads.
Digital leads fail not because they're bad leads, but because they need professional nurturing, multiple touchpoints, and time to build trust — an impossible ask of funeral professionals while also serving families at the funeral home.
Fintra bridges that gap.
We handle the complex digital follow up work — so families get the guidance they need, and funeral homes get the results they want.
Why I Built Fintra
Beau Jarrell, Founder & CEO, shares the story behind Fintra — from growing up in his family's funeral home to building a company that helps families plan with confidence and funeral professionals win.
Watch the founder story
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Fintra exists to make digital work — for everyone.
We're not trying to replace funeral homes. We're not trying to disrupt the industry. We're trying to enhance what already works by solving the one problem most funeral homes can't solve on their own: turning early-stage digital interest into funded preneed contracts.
What We Believe
Here's what drives everything we do at Fintra.
Digital Leads Work — When They're Nurtured Right
Digital leads aren't broken. The systems around them are. Families need education, time, and trust before they're ready to plan. We believe in meeting them where they are and walking them through the journey — professionally, systematically, and with care.
Funeral Homes Deserve Transparency
You should never wonder if your marketing investment is working. We believe in showing you exactly what you're getting: leads generated, engagement metrics, appointment conversions, and ROI. If it's not working, you'll know immediately.
We Only Win When You Win
We're not here to sell you software and disappear. We're here to deliver funded preneed contracts. Your success is our success. That's not just a tagline — it's how we measure everything we do.
Service Is Built, Not Bought
We're builders. We set high standards, deliver world-class service, and care deeply about the funeral homes we work with. We're not here to babysit or make excuses. We're here to build systems that work — and stand behind them.
Meet the Team
Fintra is built by a small, fully-remote team of funeral professionals, marketers, and technologists who are obsessed with making preneed work.
We're lean, mighty, and radically accountable. Every person on this team was hired because they care about funeral homes winning.
Beau Jarrell
Founder & CEO
Fourth-generation funeral service. Spent the last two decades helping funeral homes navigate digital preneed. Built Fintra to solve one problem: turning digital leads into funded contracts. Still personally involved in every client onboarding because he refuses to let quality slip.
Ashlee Rogers
VP of Technology
Self-taught technologist with a farm-strong work ethic. Collegiate soccer player turned Salesforce-certified leader. Ashlee runs our technology infrastructure, manages global dev teams, and builds tools no one else thought possible. She refuses to let systems break or slow us down.
Casey Olevsky
VP of Marketing
Grew up inside her family's business and built her own marketing firm before joining Fintra. Casey leads with strategy, precision, and a high bar for results. She asks the hard questions, pushes back when direction's off, and builds campaigns that drive real revenue — not just applause.
Brittney Sandler
Director of Social & Digital Lead Strategy
Powerhouse in digital lead generation. After years managing social media across industries, Brittney became a student of funeral service and now runs social strategy and ad execution like a pro. Her cost-per-lead performance on Facebook is unmatched in the preneed space.
Chyna Corbett
Marketing Systems & Creative Specialist
Started as a contractor and quickly earned her spot on the team. Chyna brings a rare combo of visual design talent and systems fluency — creating social content, graphics, landing pages, and managing complex marketing tech. She keeps our creative sharp and our systems humming.
Ready to See What We Can Build for Your Funeral Home?
Book a 30-minute demo and we'll show you exactly how Fintra turns digital leads into funded preneed contracts — using your funeral home's actual numbers.